Handmade Pricing Calculator
Enter what one item costs you in materials, time and overhead. The calculator applies the standard wholesale and retail markups, subtracts marketplace fees, and shows what you actually keep.
The formula
Worked example. 5 of materials, 30 minutes at 20 an hour and 1 of overhead cost 16; wholesale is 32 and retail 64. With 9.5% + 0.45 in fees, you keep 41.47 profit on top of your wage.
How to use it
- Add up the materials for one item, including packaging. For batch work, divide the batch's material cost by the number of items.
- Enter the minutes of hands-on work per item and the hourly rate you want to pay yourself.
- Enter overhead per item: a share of tools, studio costs, photography and shipping supplies that are not part of a single item.
- Adjust the multipliers if needed and enter your marketplace's fees. The defaults use the common 2× cost for wholesale and 2× wholesale for retail.
Questions
Why double twice?
The wholesale price has to cover your costs and leave profit for your business. Shops buying wholesale then double it to cover their own rent, staff and profit. If you sell retail yourself for less than double wholesale, you undercut your own stockists.
What fees should I enter for Etsy or another marketplace?
Marketplaces combine listing, transaction and payment processing fees, and they differ by country and change over time. Check your marketplace's current fee schedule and enter the percentage part and the fixed per-order part separately.
Is my labour counted in the profit?
No. Your hourly rate is already part of the cost, so the profit figure is what the business earns after paying you. If the retail price is too high for your market, try a smaller retail multiplier for direct sales before cutting your hourly rate.